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Chain drug retailers to pilot interactive in-store signage

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TALLAHASSEE, Fla. — USA Drug and Walgreen Co. are among seven chain drug retailers slated to pilot in-store digital signage that plays informational videos on dietary supplements.

Pharmavite, a Mission Hills, Calif.-based maker of dietary supplements, including the Nature Made brand, has signed a sponsorship agreement with LearnSomething, a Tallahassee, Fla., e-learning solution provider, to test the impact of shopper education on retail purchasing of vitamins and other supplements.

LearnSomething said its ShopperAssist interactive signage will be placed in aisles and on endcaps in a select number of stores for a 90-day trial period. From an LCD screen with 10 user-selectable buttons, shoppers can watch short videos about how to pick dietary supplements that best meet their health and nutritional needs.

Besides drug chains USA Drug and Walgreens, food/drug combination store operators Wegmans Food Markets Inc., Safeway Inc., Meijer Inc., Harris Teeter Inc. and Bi-Lo are among the retailers so far that have committed to pilot ShopperAssist, according to LearnSomething.

To use ShopperAssist, consumers choose their area of interest from the on-screen menu and then view brief multimedia segments based on nonbiased, unbranded content vetted by medical experts, LearnSomething explained. The videos cover such topics as bone and joint health, heart health, women’s health, mood and stress relief, and prostate protection.

ShopperAssist won a "Best of the Best" honor in the product showcase at the 2009 NACDS Marketplace Conference. The solution is part of LearnSomething’s Shoppertunities family of platforms that communicate shopper solutions at key contact points.

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