CINCINNATI — A new advertising campaign from Nice’n Easy brings back a Clairol model from the past.
The Procter & Gamble hair care brand said that after a 30-year hiatus, Tracey “Africa” Norman is making a return to modeling in the new “Color As Real As You Are” campaign for Nice’n Easy.
Norman will appear in the “Color As Real As You Are” print ad, and her first television commercial set to air in January.
The campaign celebrates Nice’n Easy users like Norman “who embrace real color and their real selves,” Clairol said.
Norman first began working with Clairol when she appeared on a Born Beautiful box for several years in the 1970s, and she’s been a devoted Clairol user ever since. Though Norman never considered herself a transgender model, her gender identity was kept secret during her modeling career. When her truth was revealed, the company said, her career came to an abrupt end, and she thought her modeling days to be over.
Last December, Norman shared her story with NY Mag’s The Cut, and Clairol said her experience inspired the company to reconnect with her and find out if she would be interested in working with the brand again.
“Our new ‘Color As Real As You Are’ campaign celebrates the confidence that comes from embracing what makes you unique and using natural color to express yourself freely. We’re honored to bring back Tracey Norman as a woman who no longer has to hide her truth,” stated Heather Carruthers, global associate brand director for Clairol. “Her warm, genuine spirit and authentic approach to life make her a natural fit for the campaign.”
Norman wears Nice’n Easy Permanent Color in 6N, natural medium golden blonde ($7.99). Nice’n Easy offers natural-looking color for all hair textures and types that lasts up to eight weeks, with 100% gray coverage. The hair coloring layers rich tones and contouring highlights in one step for hair “that looks like you, even in revealing sunlight,” according to the company.
“Clairol really believes in the power of hair color to transform you, and so do I,” Norman said in a statement. “It helped me feel feminine, like the real me. And being the real you is what the new Nice’n Easy campaign is about.”