NEW YORK — Colgate announces a new partnership with top YouTube star, Ryan of Ryan’s World and pocket.watch, to release a new kids oral care regimen. The new product line is designed by Ryan in conjunction with Colgate.

“We are so thrilled to be welcoming Ryan into the Colgate family this year. His ability to make such a strong connection with kids his age is inspiring,” said Bill Van de Graaf, vice president, marketing for North America at Colgate-Palmolive. “Our hope is that Ryan and his new line will encourage kids to get excited about their brushing routine. We want to bring the excitement of playtime to Kids Oral Care through products created by Ryan – a friend they trust!”

In fact, Ryan’s World recently released a new video on Ryan ToysReview featuring Ryan’s visit to Colgate-Palmolive’s Technology Facility in New Jersey. The video highlights Ryan learning how each of his oral care products is made and how he helped to design his own product line – everything from the flavors, packaging and colors were hand-selected by Ryan to create this fun new product line for kids.

“We are so proud to be collaborating with Colgate to help get kids excited about their oral care and continue to fulfill our mission of bringing kids and families more of what they love,” said Kerry Tucker, chief marketing officer, pocket.watch. “Not only does the new line help kids fight cavities and keep their teeth strong, fans of Ryan’s World are going to love the unique details Ryan put into each of the products.”

The new Colgate Ryan’s World Kids Oral Care Regimen features a Powered Toothbrush, Toothpaste and Mouthwash with additional products launching later this year. Details for each are as follows:

• Colgate Ryan’s World Powered Toothbrush: Make great cleaning fun with extra soft bristles that gently sweep away plague. For children three years of age and older.
• Colgate Ryan’s World Toothbrush: Clinically proven cavity and enamel protection. Available in Ryan’s Bubble Fruit flavor. For children two years and older.
• Colgate Ryan’s World Mouthwash: Cleans whole mouth by sweeping away particles that brushing may have missed. Available in Ryan’s Bubble Fruit flavor. For children six years of age and older.