NEW YORK — Lili Reinhart is the newest COVERGIRL, the classic cosmetic brand recently announced. The actress and author is best known for her role as Betty Cooper on the hit CW show “Riverdale” and as Annabelle in the box office smash “Hustlers.” She’s also a new author to “Swimming Lessons,” a book of original poems hitting shelves next spring.

Lili Reinhart

“I have always been a huge believer in embracing one’s uniqueness and finding ways to feel good in your own skin,” says Reinhart. “Since I was 13, makeup has been an incredible source of confidence for me and a tool that can be used to enhance the natural beauty that exists in all of us. I am so honored to partner with COVERGIRL, an iconic brand that is inclusive of anyone who finds the joy in playing with makeup.”

Reinhart, who is originally from Cleveland, Ohio, has always had a passion for performing arts. Following her rise to fame on “Riverdale,” Reinhart has quickly become a top young Hollywood star. Aside from her acting career, Reinhart has many talents and discovered her love for writing poetry, inspiring her newest adventure as an author. Throughout Reinhart’s successes, she has remained honest and relatable to her fans and continues to support topics she believes in.

“We’re excited for Lili to join our COVERGIRL family as she embodies a woman who is unapologetically herself – she is authentic, talented, and truly lives by what she believes in,” said Erika Woods, Vice President of Marketing at COVERGIRL. “Each of our COVERGIRLs have their own unique story and giving them a platform to share their personal view of beauty has always been a foundational reason behind the brand’s talent roster. It is truly an iconic moment to be inaugurated into a long line of COVERGIRLs who represent culture, beauty, self-expression and individuality in an accessible and real way.”

Reinhart will be the face of a yet-to-be-announced collection from COVERGIRL, coming next Spring.