MISSISSAUGA, Ontario — Crossmark Canada has promoted Kim Thompson to senior vice president of client and business development and hired Steve Noble as director for Marketing Werks.

Kim Thompson

Previously vice president of client services, Thompson will extend her responsibilities of leading Crossmark Canada’s client relationships and new business development to include oversight of Crossmark’s Marketing Werks unit in Canada.

The sales and marketing firm said that, through the expanded role, she will help devise headquarter and retail growth strategies for current and new clients plus supervise marketing solutions by further integrating Marketing Werks opportunities.

Thompson joined Crossmark Canada in 2012 as managing director for Procter & Gamble and the next year became vice president for the P&G division. She was promoted to vice president of client services in late 2014.

Noble will play a key role in the management of Marketing Werks capabilities in Canada, according to Crossmark. He reports to Thompson.

Steve Noble

Prior to joining Crossmark Canada, Noble launched Mosaic’s Shopper Solutions brand and worked closely with retail partners — including Loblaw, Shoppers Drug Mart, CIBC and Canadian Tire — to boost their brands’ presenece in stores and the community, as well as online.

He also previously worked for Canadian Tire, where he held senior roles in marketing and merchandising, managing brands such as MasterCraft, Garrison and Blue Planet.

“Experienced, dynamic, and passionate leadership is essential to delivering and sustaining growth. We are proud and excited to have Kim and Steve leading these key businesses where they can directly impact our clients’ growth strategies,” stated Mark Ayer, president and chief executive officer of Crossmark Canada.

Crossmark’s portfolio of services includes headquarter sales, retail merchandising and solutions, shopper and consumer engagement, in-store events, experiential marketing, shopper marketing, in-store data collection and field intelligence, and analytics and insights.