PLANO, Texas — Crossmark has named former GlaxoSmithKline PLC (GSK) executive Janet Carter Smith as vice president of business development. In her new role, Carter Smith will focus on working with new client opportunities across the company’s portfolio of services.

"We are very excited about the customer connectivity, industry experience and problem-solving skills Janet brings to our team,” said Jim Norred, Crossmark executive vice president, client development. "She has a great reputation in the industry as a person who brings innovative thinking and delivers solutions that are mutually beneficial for all parties. Her unique background will be instrumental in helping us bridge the gap between sales and marketing for our clients."

Before joining Crossmark, Carter Smith spent 17 years at GlaxoSmithKline Consumer Healthcare, most recently serving as vice president, corporate development. She led customer development across all classes of trade, managed external trade and industry communications and served as commercial lead for cross-sector collaborations and enterprise-wide initiatives with GSK pharmaceutical, vaccines and consumer health care businesses. She also recently served as a senior consultant for Park City Group, a SaaS company that serves the consumer packaged goods and retail industry.

Carter Smith has served in a leadership role in numerous industry associations including chairperson for the Retail Liaison Committee and the Annual Executive Conference Planning Committee for the Consumer Healthcare Products Association, retail advisory board member for the National Association of Chain Drug Stores, Education Leadership Council for the Global Marketing Development Center (GMDC), and the Health, Beauty and Wellness Advisory Committee for Healthcare Distribution Management Association. She also was the Ambassador for GSK’s national sponsorship in the Network of Executive Women.

Crossmark is a leading sales and marketing services company in the CPG industry, providing growth solutions to manufacturers and retailers. The company employs more than 36,000 associates worldwide with 47 offices throughout the United States, Canada, Mexico, Australia and New Zealand.