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CVS and FARE team to provide safe Valentine’s Day for kids with food allergies

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WOONSOCKET, R.I. — In the U.S., one in every 13 children has a potentially life-threatening food allergy. Food allergies can make participation in holidays like Valentine’s Day at school and at home a challenge. CVS Pharmacy and FARE believe every child deserves to feel the love this Valentine’s Day and are partnering to promote inclusive celebrations.

FARE (Food Allergy Research & Education), the nation’s leading non-profit organization engaged in food allergy advocacy and the largest private funder of food allergy research, and CVS Pharmacy, part of the Pharmacy & Consumer Wellness division of CVS Health, one of America’s most trusted health care solutions brands, have again joined forces to promote food allergy inclusivity during the 2024 Valentine’s Day season. CVS Pharmacy was also the exclusive retail partner of FARE’s Teal Pumpkin Project for the 2022 and 2023 Halloween seasons.

With retail options in stores and online, CVS Pharmacy will continue to offer a wide assortment of convenient and affordable allergy-friendly and non-food options, making it even easier for families and children living with food allergies to celebrate the holidays safely. Valentine’s Day products include a fun assortment of school-safe, non-food items for children to gift and enjoy when taking part in Friendship Exchanges such as red & pink friendship bracelets, a variety of themed sticker activities, toys and more.


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