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CVS enhances store experience

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WOONSOCKET, R.I. — CVS Pharmacy has debuted its largest store in New York City, a Times Square outlet that showcases the retailer’s new health and beauty focus.

“We’re excited to bring our enhanced customer experience to Times Square, one of the world’s most vibrant and visited neighborhoods,” said Judy Sansone, senior vice president of front store business and chief merchant. “This store features the newest experiences CVS Pharmacy has to offer in health, wellness and beauty.”

Spanning two floors and measuring more than 13,000 square feet, the CVS Times Square store features “Discovery Zones” with new products under several themes, including Healthy Eating on-the-go; Advanced Skin Care, Sleep and Mood; and Connected Health. To reflect consumers’ shift from acute sick care to proactive self-care, the unit has more than 3,400 new products in health, beauty and better-for-you food products.

The pharmacy features personalized programs, with pharmacists addressing patient questions and employing innovative services and digital tools. Local patients or those visiting from all over can gain access to their prescriptions; get a vaccine, including a flu shot; or seek professional counsel from a pharmacist without an ­appointment.

Customers also have access to expanded health services including a walk-in MinuteClinic and Optical Center. The clinic provides an array of affordable prevention and wellness services for patients ages 18 months and up.

The Optical Center uses the latest technologies to support vision and eye health and will be staffed by optometrists who can provide comprehensive eye exams, diagnosis and treatment of eye disease, and offer contact lens fittings and ­prescriptions.

The beauty department has the latest innovations from both popular and new, unexpected brands, including items offering added skin health benefits and more natural ingredients. To help improve customer exploration and inspiration, the Trend Wall features new launches and niche brands, and the Beauty on the Go fixtures highlight on-the-go options at checkout.

A pop-up new to CVS and exclusive to the new Times Square location as well as to the chain’s recently revamped Columbus Circle location is the K-Beauty Shop-in-Shop, featuring nearly 500 Korean beauty products including cosmetics; masks; and hand, body and lip care.

In the over-the-counter drug aisles, CVS is moving from sick care to self-care by focusing on key areas of customers’ lives, such as active nutrition, immunity, and connected health and sleep. The department offers holistic solutions and easy navigation through educational signs and displays. Another highlight is a broader selection of vitamins and supplements, including specialty brands such as Irwin Naturals and New Chapter, as well as expanded nutrition products like Vega and Naturade protein powders and Navitas Organics Superfood Mix Ins.

And different healthy eating Trend Zone displays showcase a curated selection of national and niche better-for-you brands that make healthier eating on-the-go convenient and affordable. Past Trend Zones have included paleo, raw, vegan and “snacks that give back” featuring popular products customers might expect to find only at a specialty food store such as Epic bars, Larabar Bites, Justin’s and more. Healthier food choices make up approximately half of all food options found throughout the store, including such popular brands as Alo Exposed Waters, Epic bison bars and That’s it. bars.

Helena Foulkes, president of CVS’ retail division, said this year, “Pharmacy is the heart of our business, and our focus on providing care to patients and customers defines everything we do in our stores. Our new retail offerings leverage our deep expertise in health to enhance our customers’ shopping experience. The same guiding principles that led to the removal of tobacco from our stores extend to our commitment to deliver the most innovative health and beauty ­solutions.”


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