Norman de Greve joins company from marketing/tech agency DigitasLBi
CVS said Tuesday that de Greve, president of the Boston and Detroit offices of marketing and technology agency DigitasLBi, is slated to start in the new post on July 15.
In the role, de Greve will oversee marketing strategy across the enterprise. CVS noted that DigitasLBi is considered a marketing pioneer, and de Greve brings has deep experience in cross-channel communications planning, brand campaigns, media, loyalty and analytics in a wide range of industries, including financial services, health care, travel, retail and automotive.
Besides his 14 years at DigitasLBi, de Greve spent time in management consulting, where he sharpened his expertise in developing customer-driven growth strategies and analytics, according to CVS.
“As we continue our journey to becoming a world-class health care company, it is even more important for us to articulate a clear message to our patients and customers whose health we are working to improve through our leading pharmacy care programs, clinical services and front store products,” CVS/pharmacy president Helena Foulkes said in a statement. “Norman’s background makes him ideally suited to directing a comprehensive marketing strategy that will build our enterprise brand and clearly position us as the preferred pharmacy innovation company. Building loyalty among our existing customers, while activating and engaging new customers, is how we’ll drive future growth.”