The hair care brand, part of the L’Oréal USA Multicultural Beauty Division, said Wright revealed such sought-after styles as military-inspired, mixed textures, rich muted colors and 70s-inspired looks, accompanied by cutting-edge hairstyles for natural curls that complement them.
The looks were presented by a group of fashion and beauty influencers, including Courtney of @CurlsAndCouture, Dana of @HuffPostBeauty, Kia Marie of @TheNotoriousKia and Sunita of @SunitaV. These influencers showcased such intricately designed hairstyles as patterned Bantu Knots, a Braided Crown style, chic Twist-outs, a defined Afro with headband braid for modern feel and vibrant hair color, according to Dark and Lovely.
On the TV show segment, hair was styled using Dark and Lovely Au Naturale Anti-Shrinkage, a maintenance and styling line infused with mango oil and bamboo milk to provide all-day hydration, elongation, definition and nourishment. Also used was Dark and Lovely Fade Resist long-lasting hair color, which contains a new blend of triple fruit oils (shea, avocado and olive oils) for better conditioning and silkier results.
Dark and Lovely Au Naturale products, specially formulated to address the needs of naturally curly hair textures, include Au Naturale Anti-Shrinkage, Au Naturale Moisture L.O.C and Au Naturale Length Retention lines. These recipes are designed to help manage shrinkage, lock in moisture for seven days and reduce breakage, whether hair is curly, wavy, kinky or coiled, the company said.
Dark and Lovely Au Naturale and Dark and Lovely Fade Resist Hair color are available at Walmart, Walgreens, Family Dollar and other mass, drug,and beauty supply stores nationwide for less than $10 each.