Dial and Big Brothers Big Sisters to promote healthy hygiene habits on Global Handwashing Day

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NEW YORK — In support of Global Handwashing Day on October 15, 2019, Dial and Big Brothers Big Sisters of America, as part of their Healthier Futures program, will continue their annual efforts in teaching children in the Big Brothers Big Sisters program healthy hygiene habits.

Global Handwashing Day is a chance to emphasize the importance of hand washing, and as part of the Healthier Futures™ program, both brands are committed to reaching as many mentees (“Littles”) as possible with this message. To build excitement for Global Handwashing Day 2019, Dial held a contest asking Littles to submit drawings of a memorable moment with their Bigs. Dial selected the artwork of a Little from Kansas City to be featured on a limited-edition version of Dial Coconut Water Mango Hand Soap. This custom hand soap was donated to Big Brothers Big Sisters agencies to support activities promoting hand washing in the days leading up to Global Handwashing Day.

The 2019 Global Handwashing Day theme is “Clean Hands for All.” Handwashing at critical times is one of the most important ways to stay healthy and help children grow strong. To help share this message, Dial has partnered with renowned NYC-based dermatologist and Founder of Entière Dermatology, Dr. Melissa K. Levin, to share her knowledge and expertise on this topic. Dr. Levin says, “As a board-certified dermatologist, hand washing is one of the best ways to avoid getting sick and spreading illnesses. The most efficient way to wash your hands is with soap and water, for at least 20 seconds. I recommend using effective soaps such as the Foaming Antibacterial Hand Wash from Dial, which is proven to kill 99.9% of bacteria while still being gentle on hands.”

This is the fourth year Dial has partnered with a charitable cause as part of Global Handwashing Day. In 2018, Dial® began its Healthier Futures program and pledged to donate $100,000 to Big Brothers Big Sisters of America. This year, they donated 9,000 limited-edition Dial® Coconut Water Mango Hand Soaps to 40 Big Brothers Big Sisters agencies across the nation, and as part of their continued giving efforts, will once again donate $100,000 to Big Brothers Big Sisters.


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