Lupin 2023

ECRM launches Content Gateway

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SOLON, Ohio — Efficient Collaborative Retail Marketing (ECRM) has gone live with the ECRM Content Gateway, a platform designed to provide buyers, sellers, marketers and merchandisers of consumer packaged goods (CPG) and health care products and services with information to help them better compete.

ECRM said Monday that the Content Gateway includes case studies, company profiles, columns from industry experts, multimedia and promotional insights. The website also offers information on best practices for leveraging ECRM’s digital, event and promotion analytics tools.

Content on the gateway can be sorted by category, article type, keyword or ECRM event. Categories covered include grocery, general merchandise, health and beauty care, international, and pharmacy and medical markets.

The site also includes a page with links to ECRM’s social media platforms, where Content Gateway articles are shared. The gateway, too, features links to ECRM coverage by its trade media.

“Through our interactions with buyers and sellers at our 50-plus events, we have the opportunity to learn about the latest trends, successes and challenges they are experiencing,” ECRM vice president of content Joseph Tarnowski said in a statement. “The Content Gateway gives us a platform on which to share these learnings as well as other content gathered from our events. Some great examples of this are our ‘Event Buzz’ columns, which are based on dozens of one-on-one interviews between ECRM staff and attendees at each of our events. We’re essentially crowd-sourcing category insights from our attendees, then sharing them with the industry.”

The Content Gateway can be accessed via ECRM’s home page, which displays links to the four most recent articles, or directly at Visitors to the gateway are encouraged to submit columns, news releases, new product releases or any other content ideas as well as to share their thoughts about articles on the site.

“ECRM has a great story to tell. Its customers have great stories to tell,” Tarnowski added. “Now we have a place where these stories can be told.”

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