Jeff Smalley

SOLON, Ohio – ECRM has hired industry veteran Jeff Smalley as senior vice president of general merchandise. Smalley is a veteran consumer packaged goods executive with more than 25 years of experience leading sales teams. As SVP of general merchandise, he will lead the division’s efforts in growing engagement with buyers and sellers across its category-specific programs, which include:

• Consumer Technology
• Pet
• Pet CBD
• Toy
• School & Office Supplies
• Educational Furniture & Equipment
• Backpacks & Luggage
• Home & Gift
• Housewares and Household Chemical
• Baby & Infant
• Holiday Gift Wrap & Party Supplies
• International GM
• Store Brand General Merchandise

“We are thrilled to bring Smalley on board to pair up our process, knowledge and connections with his vision and industry expertise,” said Greg Farrar, chief executive officer of ECRM. “Since 1994, retailers have been using ECRM as an extension of their business, and as a key means of sourcing new suppliers. With Smalley’s leadership, we are ready and eager to be a solution within general merchandise and assist buyers with their biggest pain points today.”