NEW YORK — Enfamil announces the brand’s partnership with Shawn Johnson East and Andrew East to share their feeding journey with new and expecting parents.

Shawn and Andrew feeding Drew Enfamil Enspire.

“Being a new parent is obviously hard, but I wasn’t expecting the feeding component to be so emotionally and physically taxing! Like so many babies, Drew was struggling to latch when I tried breastfeeding, so Andrew and I spoke to our pediatrician and they recommended we supplement with Enfamil whenever I couldn’t produce enough milk,” said Shawn Johnson East. “I was excited when my pediatrician, family, and friends all recommended Enfamil because the brand offers so many options to choose from. Upon further research, Andrew and I chose Enfamil Enspire. It’s the only formula brand with added lactoferrin, a key immune-supporting protein also found in colostrum. Knowing colostrum is so important, we knew that was our formula!”

Shawn and Andrew will act as spokespeople for the brand and share the ups and downs of their feeding journey, encouraging parents everywhere to join in on the conversation and share their own feeding stories. The duo will also help drive awareness and lead programing for the Enfamil’s Fuel the Wonder platform, a commitment to helping every baby around the world grow, develop, learn, and ultimately help create a brighter future for us all.

“Enfamil has taken so much pressure off of us, knowing that we’re giving Drew the best option for her that fuels her growth, and we’re excited to partner with the brand to help spread awareness of this option to parents who might also feel overwhelmed by finding the best for their baby,” said Andrew East.

“We are thrilled to welcome Shawn and Andrew into the Enfamil family,” said Gary Rizzo, marketing director of RB, Enfamil’s parent company. “While Enfamil recognizes that breast milk has benefits that infant formula doesn’t yet replicate, there are so many parents like Shawn and Andrew who experience difficulties when it comes to feeding and we are proud to partner with them on this journey.”