ISLANDIA, N.Y. — Entenmann’s Little Bites announced today the launch of its “20^th Birthday Bash” national sweepstakes in celebration of the beloved brand’s milestone birthday. Fans of the delicious mini muffins are invited to send a birthday wish to the brand for a chance to win a $500 donation to a charity of their choice and $500 toward an ultimate birthday party celebration. For every wish submitted, Little Bites will also help bring birthday joy to kids across the country by making a donation to The Birthday Party Project, a non-profit organization that hosts birthday celebrations for children at homeless and transitional living facilities.

“Entenmann’s Little Bites has been bringing smiles to families for twenty years, so of course we wanted to continue to spread that joy in celebration of the brand’s milestone birthday,” said Kim Bremer, director of marketing at Bimbo Bakeries USA. “While we are excited to celebrate our 20^th year, being able to help our fans and kids across the country enjoy their special days is truly the greatest gift of all!”

“We’re thrilled to revel in the birthday bash fun with Little Bites and are grateful for their support in helping bring joy to thousands of children this year,” added Paige Chenault, founder and chief executive officer of The Birthday Party Project.

Starting today through March 29, 2019, consumers can enter the 20^th Birthday Bash Sweepstakes by submitting their birthday wish to Little Bites at www.littlebites.com/20Birthdaybash or by texting “LITTLEBITES20” to short code 555888. One entry per person will qualify, regardless of method of entry, and 20 fans will have a chance to win the ultimate birthday prize pack, including:

• $500 donation in their name to charity of their choice
• $500 gift card toward an ultimate birthday party for a child and friends
• One-year supply of Entenmann’s Little Bites muffins

For every birthday wish received, Entenmann’s Little Bites will donate $1 to The Birthday Party Project, up to $6,500.

For more information on how to help Entenmann’s Little Bites celebrate its milestone and the 20^th Birthday Bash Sweepstakes, and to download a free Little Bites party kit please visit www.littlebites.com/20Birthdaybash.