EnvisionRxOptions is a wholly-owned subsidiary of Rite Aid.

CAMP HILL, Pa. – EnvisionRxOptions, a wholly-owned subsidiary of Rite Aid and a leading pharmacy services and benefits company, announced Monday the appointment of Dan Robson as the company’s president. Robson will lead all aspects of EnvisionRxOptions operations. Most recently, Robson served as president of EnvisionRxOptions’ subsidiary, MedTrakRx.

“Dan is a proven health care leader with 30 years of pharmaceutical industry experience in operations, product development and revenue generation. He is a team-focused executive who puts the customer first. He also has a deep understanding of the health care provider-payor experience,” said Heyward Donigan, chief executive officer, Rite Aid. “As the industry continues its evolution, Dan’s record of market vision, operational execution, as well as customer retention and revenue growth make him the ideal person to lead EnvisionRxOptions.”

“I’m excited to lead EnvisionRxOptions and we are very bullish on the company’s growth potential moving forward,” said Dan Robson, president, EnvisionRxOptions. “The industry is rapidly changing, and EnvisionRxOptions offers a unique, go-forward value proposition for several key market segments. I look forward to working with leaders across our companies to define, execute and achieve our growth goals, while remaining laser-focused on the payor and member experience.”