NAPERVILLE, Ill. — Former Walgreen Co. executive David Van Howe is joining sales and marketing strategy firm Market Performance Group (MPG).

Van Howe, who left Walgreens at the end of last year, is slated to take the post of senior vice president and retail adviser at MPG. He will be responsible for working with suppliers and retailers on a range of go-to-market initiatives that focus on maximizing incremental sales and profit opportunities, the company said this week.

"What really impresses me about the MPG team is that they represent the whole package: They have a seasoned and talented team of industry veterans supported by a world-class analytical and cross-functional team, all focused on creating incremental value for suppliers and retailers," Van Howe said in a statement. "MPG recognizes that in today’s environment, retailers and manufacturers require a higher level of sophistication to create effective go-to-market strategies, and MPG is perfectly positioned to satisfy that need."

At Walgreens, Van Howe most recently served as vice president of purchasing but had been shifting to a role as corporate vice president of new business development within merchandising. He joined the drug store chain in 2000 as general merchandise manager of beauty and fashion and, during his career at the retailer, also performed those duties in the pharmacy and health and wellness divisions.

"Dave’s 30-plus years of experience in retail operations, merchandising and supply operations make him a perfect fit for MPG," commented Tim Toohey, managing partner at MPG. "For MPG clients, Dave’s deep understanding of retailer strategies, merchandising acumen and marketplace insights will translate into winning strategies designed to drive growth and efficiency in an increasingly competitive retail environment."

MPG managing partner Marc Greenberger added, "Dave’s philosophy of creating win-win scenarios and his ability to develop long-lasting relationships are consistent with our values and operating practices at MPG. Plus, he is also known as a go-to guy who gets things done."

MPG said its clients include Walgreens, CVS, Rite Aid, Walmart and other top retailers and wholesalers.