HACKETTSTOWN, N.J. — EXTRA gum is launching new creative as part of its Give Extra, get extra campaign called “Real Friend Request.” 2020 has changed the ways people interact with others, making relationships look different. So, Mars Wrigley’s No. 1 selling gum brand in the U.S. is creating new content as part of its long-standing “Give Extra, get extra” campaign, to encourage new usage occasions at home and drive relevance with consumers.

Debuting nationally, EXTRA’s “Real Friend Request” showcases the interaction between two sisters, ultimately reminding consumers that sometimes the smallest gestures can be the most refreshing. Through its new creative, EXTRA is not only inspiring fans to build meaningful connections, but focusing on growing the category by showing consumers they can grab gum to help freshen their breath while at home as one way to keep refreshed.

The new EXTRA gum “Real Friend Request” ad can be enjoyed across multiple platforms and channels, including television and full episode players such as Hulu, Roku and Amazon Fire TV. You can also check out the :30 video via YouTube.