MONTREAL — Canadian drug chain Familiprix has seen a strong launch for its FamiliPlus loyalty program, aided by a platform that makes the offering more relevant to customers.

The Quebec City-based retailer, which has more than 350 locations in Quebec and New Brunswick, has signed up over 160,000 members for FamiliPlus within two months of its rollout in July.

FamiliPlus is powered by scalable customer engagement technology from DataCandy, a Montreal-based gift and loyalty card solution provider. Along with the loyalty program, the DataCandy solution adopted by Familiprix includes a mobile app, in-depth reporting, data analytics and segmentation tools.

FamiliPlus gives members extra rewards for healthy behavior.

“DataCandy helped us formulate and launch a meaningful loyalty program strategy that delivers a highly personalized experience, promotes wellness and further embeds the Familiprix brand into our customer’s daily activities,” Annick Grondin, marketing director at Familiprix, said in a statement.

Members of the FamiliPlus are rewarded for following a healthy lifestyle. Besides earning one point for each dollar spent on purchases in stores, Familiprix loyalty members who set, track and meet weekly fitness goals through the program’s mobile app receive bonus points.

The omnichannel DataCandy platform handles marketing and communication activities. Dashboards and reports enable the quick tracking of sales and evaluation of loyalty member data to improve engagement and personalize offers, according to DataCandy.

For example, the retailer can generate targeted promotions; identify and understand how, when and why customers made a purchase; view member point activity and variance for a designated time span; and track member sales and visits.

“The platform’s technology works seamlessly with our POS and mobile app,” Grondin added. “So collecting and segmenting critical loyalty data as our membership base expands can be easily and quickly analyzed.”