WASHINGTON — The Consumer Healthcare Products Association (CHPA) today announced the finalists for the U.S. Self-Care Marketing Awards. With more than 50 entries received, a judging panel of nine independent experts narrowed the field to 21 finalists who will be honored at the foundation’s virtual annual gala on November 17 where the grand prize winner for each category will be revealed. Here are the nominees: Best Digital Campaign GSK Consumer Healthcare: The First Arthritis-Friendly Website – Voltaren Bayer Consumer Health: Alka Seltzer Mocktail GSK Consumer Healthcare: Emerge Our Best – Emergen-C Best Social Media Campaign Reckitt: Mucinex Changes the OTC Landscape by Going DTC GSK Consumer Healthcare: #TUMSworthy New Year’s Eve GSK Consumer Healthcare: TUMS Makes the Super Bowl #TUMSworthy Best Launch of the Year Bayer Consumer Health: Claritin Cool Mint Chewables GSK Consumer Healthcare: Voltaren GSK Consumer Healthcare: Advil Dual Action Best Corporate Social Responsibility Campaign: Safe Use Colgate-Palmolive Company: Clean Hands Bayer Consumer Health: Bayer Aspirin Call 9-1-1 Public Service Announcement Johnson & Johnson Consumer, Inc.: Safe Medicine Use During COVID Best Inclusive & Multicultural Campaign GSK Consumer Healthcare: Everyone’s Welcome at Our Table – TUMS Sanofi Consumer Healthcare: Gold Bond #ChampionYourSkin GSK Consumer Healthcare: FightingFlu Together – Theraflu Best Overall Marketing Campaign with a Budget Under $5M Combe Incorporated: OMV! By Vagisil Reckitt: Mucinex Changes the OTC Landscape by Going DTC Sanofi Consumer Healthcare: Icy Hot – Get Game Ready Best Overall Marketing Campaign with a Budget Over $5M Johnson & Johnson Consumer, Inc.: Zyrtec – Allergens Personified GSK Consumer Healthcare: The Joy of Movement – Voltaren Sanofi Consumer Healthcare: Xyzal – Goodnight Allergies Best Corporate Social Responsibility Campaign: Environment/Sustainability WINNER The Procter & Gamble Company: Vicks NyQuil/DayQuil Packaging Restage While several other entries focused on CSR, this entry delivered on the environmental/sustainability category criteria, meriting a winning nomination. Learn more about the CHPA Educational Foundation Gala and this year’s awards program. Comments are closed.
Best Digital Campaign GSK Consumer Healthcare: The First Arthritis-Friendly Website – Voltaren Bayer Consumer Health: Alka Seltzer Mocktail GSK Consumer Healthcare: Emerge Our Best – Emergen-C Best Social Media Campaign Reckitt: Mucinex Changes the OTC Landscape by Going DTC GSK Consumer Healthcare: #TUMSworthy New Year’s Eve GSK Consumer Healthcare: TUMS Makes the Super Bowl #TUMSworthy Best Launch of the Year Bayer Consumer Health: Claritin Cool Mint Chewables GSK Consumer Healthcare: Voltaren GSK Consumer Healthcare: Advil Dual Action Best Corporate Social Responsibility Campaign: Safe Use Colgate-Palmolive Company: Clean Hands Bayer Consumer Health: Bayer Aspirin Call 9-1-1 Public Service Announcement Johnson & Johnson Consumer, Inc.: Safe Medicine Use During COVID Best Inclusive & Multicultural Campaign GSK Consumer Healthcare: Everyone’s Welcome at Our Table – TUMS Sanofi Consumer Healthcare: Gold Bond #ChampionYourSkin GSK Consumer Healthcare: FightingFlu Together – Theraflu Best Overall Marketing Campaign with a Budget Under $5M Combe Incorporated: OMV! By Vagisil Reckitt: Mucinex Changes the OTC Landscape by Going DTC Sanofi Consumer Healthcare: Icy Hot – Get Game Ready Best Overall Marketing Campaign with a Budget Over $5M Johnson & Johnson Consumer, Inc.: Zyrtec – Allergens Personified GSK Consumer Healthcare: The Joy of Movement – Voltaren Sanofi Consumer Healthcare: Xyzal – Goodnight Allergies Best Corporate Social Responsibility Campaign: Environment/Sustainability WINNER The Procter & Gamble Company: Vicks NyQuil/DayQuil Packaging Restage While several other entries focused on CSR, this entry delivered on the environmental/sustainability category criteria, meriting a winning nomination. Learn more about the CHPA Educational Foundation Gala and this year’s awards program.
Comments are closed.