NEW YORK — This week marks both Earth Day and National Parks Week, but celebrations will likely look a little different this year with people staying home and many national parks closed. Michelob ULTRA Pure Gold is giving consumers a way to stay connected with nature from indoors by offering a chance to win free beer each time Yellowstone National Park’s world-famous Old Faithful erupts from sunrise to sunset on Earth Day.

Consumers can keep an eye on the Old Faithful live stream, or tune into Michelob ULTRA’s social channels for updates, and when they see the geyser erupt that’s your cue.  Each time you see Old Faithful erupt, post on Twitter using #GoldFaithful and #Sweepstakes, and tag @MichelobULTRA. One winner from each eruption will be randomly selected to win a year’s supply of Michelob ULTRA Pure Gold.

“Gold Faithful” comes as part of Michelob ULTRA Pure Gold’s support for the National Park Foundation (NPF).  Michelob ULTRA Pure Gold will donate $1 to the National Park Foundation for each case of Pure Gold sold beginning April 22 through May 22, 2020 to celebrate and support the parks that allow us to connect with nature both in-real-life and virtually.

The brand is also offering other programs for consumers during these trying times.

“The highest priority for Michelob ULTRA and Anheuser-Busch right now is our employees. We will take care of our people, and make sure they have the support and resources they need to stay safe and healthy. At Anheuser-Busch, we have always been committed to serving and supporting our communities in need. We have a long history of using our capabilities, our relationships and our reach to do our part when it’s needed most. Right now we want to ensure that we are taking a people-first approach, using our brands to address consumer fears and anxieties, and of course adding value in today’s “new normal, “ said a Michelob UTLRA brand spokesperson.”

“Michelob ULTRA specifically has been helping consumers stay active and have fun while social distancing by partnering with PGA golfer Brooks Koepka for the first-ever Michelob ULTRA Indoor Open – a social media challenge asking people to share an indoor golf trick shots using #ULTRAIndoorOpen. For each indoor trick shot the brand will donate $1 for each post, on top of the $250,000 it is committing, up to $500,000 to The United Way’s COVID-19 Community Response and Recovery Fund,” the spokesperson added.

ULTRA is also hosting weekly live stream workouts every Thursday at 6pm ET that end in conversation and contributions to trainers and studios across the nation who need help. For every dollar consumers contribute to the Virtual Tip Jar for instructors, Michelob ULTRA and their partner Optimum Nutrition pledge to match people’s funds, up to $7,500.