Frito-Lay and Feed the Children team up again

BIRMINGHAM, Ala. — In its third year, the ongoing Frito-Lay and Feed the Children partnership will provide families, pre-registered by the City of Birmingham Mayor’s Office Division of Youth Services, with enough food to supplement meals for a week as well as daily essentials.

The event kicks off Thursday, Oct. 17, at 11 a.m. CT at Birmingham Crossplex, 2337 Bessemer Road, Birmingham, Ala.Volunteers from Frito-Lay, PepsiCo, Feed the Children and the City of Birmingham will be onsite serving families and assisting with distribution during the event.

Since 2010, Frito-Lay, a division of PepsiCo, and Feed the Children have provided more than 88,000 families across the U.S. everyday care items and food. The annual event is part of a larger initiative between the organizations to provide much-needed resources in effort to fight childhood hunger in Birmingham.

Birmingham has more than 28 percent of its population living below the poverty line.

“We’re grateful to give back to families in Birmingham as part of Frito-Lay’s partnership with Feed the Children,” said Jennifer Shaffer, sales zone director, southeast region, Frito-Lay North America. “Every two out of 10 families in Birmingham live below the poverty line, making today’s event with our amazing partners – the City of Birminghamand Feed the Children – more important than ever to help defeat hunger in the city.”

“Today, we are not only providing food and essentials to these families—but also hope,” said Travis Arnold, president and chief executive officer, Feed the Children. “Hope for a better future that is made possible thanks to our partners at Frito-Lay, PepsiCo and the City of Birmingham who play a vital role in helping us create a world where no child goes to bed hungry.”

Each qualifying recipient at today’s event will be given a variety of products, including donations from Frito-Lay, Pepsi and Quaker: