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GNC and GHOST tap into nostalgia, flavor innovation with new launch

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PITTSBURGH Every generation goes through a nostalgia boom, and the 1990s are officially back in full force. From fashion to film, ‘90s culture is making a huge comeback, and this

throwback resurgence has now extended to the fitness category.

GHOST partnered with Nickelodeon to create a unique line of Teenage Mutant Ninja Turtles (TMNT) inspired products that bring your favorite turtle heroes exclusively to GNC.  With a new flavor profile inspired by the ‘90s, “OOZE” features an epic combo of citrus and tangerine. The GHOST x TMNT collaboration is sure to teleport you back to your childhood and the sewers of New York City, while still focusing on gains.
“When GHOST hit GNC shelves in 2016, we knew this was the start of a long and fruitful partnership. We’re proud to be the exclusive retailer for this exciting collaboration between GHOST and Nickelodeon,” said Kevin Maloberti, VP, Merchandising at GNC. “GHOST is all about pushing the boundaries of what a supplement brand should be, and this desire to be the first through innovation matches what we’re doing at GNC.”
The GHOST x TMNT line at GNC consists of four “OOZE” flavored products:
  • LEGENDInspired by Leonardo (“the leader”), GHOST LEGEND® is GHOST’s flagship pre-workout product that delivers energy and enhances performance and focus.
  • PUMP–Inspired by Raphael (“the fit one”), GHOST® PUMP is a caffeine-free nitric oxide product… the pump.
  • GAMER and GAMER NON-STIM (caffeine-free)–Inspired by Michelangelo and Donatello (“the fun one” and “the thinker”, respectively) and offered in both a stim version and for the first time, a non-stim option. GHOST GAMER was custom built by gamers for gamers and contains ingredients clinically studied that have been shown to enhance gameplay.
“I grew up watching and obsessing over the Teenage Mutant Ninja Turtles, so this exclusive GNC launch is one of the most exciting collaborations we’ve ever done,” said Daniel Lourenco, Co-Founder and CEO of GHOST. “Even as licensing becomes more prevalent within sports nutrition, GHOST’s authentic and collaborative approach is unmatched. From the inspired products to the merch and apparel, the GHOST x TMNT partnership is equal parts nostalgic and innovative… this first release is just the beginning.”
In addition to the new products, this drop also includes limited edition merchandise including black and green shakers as well as custom apparel. The new line of GHOST x TMNT products are available now at GNC retail locations nationwide as well as online at GNC.com and merchandise can be purchased at ghostlifestyle.com.

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