AUSTIN, Texas — Grocery TV, the largest digital advertising network in U.S. grocery, today announced it is adding 2,600 point-of-sale displays to its network through a new partnership with one of the largest conventional supermarket companies in the U.S.— which includes prominent regional brands Fresco y Más, Harveys Supermarket, and Winn-Dixie stores.

“SEG has a reputation for being open to new solutions that enhance the shopping experience for their customers,” says Marlow Nickell,  co-founder and CEO at Grocery TV. “We’re excited to have them join our network and expand Grocery TV’s footprint in the Southeast.”

The partnership marks another milestone for Grocery TV as it continues to realize its vision of making it easier for brands to reach their audiences through in-store retail media.

“We are always looking for innovative opportunities to reach our customers throughout the Southeast,” said Adam Kirk, senior vice president of marketing operations for Southeastern Grocers. “We are committed to providing our customers quality shopping experiences, and our partnership with Grocery TV allows us another opportunity to provide value to our partners and customers throughout our stores.”

Grocery TV expects to add 6,000 more displays by the end of 2022.