“We love to lead the way at Hello, from incorporating modern, high-performance and natural ingredients, to how we design our products to help elevate the everyday. When it comes to leading the way in charcoal toothpaste, we’re psyched to offer a premium line of epic whitening charcoal products that work brilliantly, taste incredible, and are available for everyone,” says Craig Dubitsky, founder of Hello.
Hello’s latest additions to its No. 1 selling activated charcoal toothpaste line (source: IRI MULO, L52 weeks, 12/.30/18) are available in Activated Charcoal + Hemp Seed Oil, Activated Charcoal + Natural Açai, and Activated Charcoal + Dragon Fruit. These refreshing, invigorating ingredients, when combined with hello’s signature effective, daily-use epic whitening formulas, take brushing to the next level. These new fluoride-free pastes feature thoughtfully sourced ingredients such as hemp seed oil, exotic superfruits, moisturizing coconut oil, farm grown mint and non-GMO xylitol, and address the growing demand for more natural products in the oral care space.
Specifically formulated with activated charcoal (made from sustainable bamboo), the three new black superpastes work to safely remove stubborn plaque, epically whiten teeth and provide mind-blowing freshness. Additionally, the new activated charcoal infused floss is coated with vegan candelilla wax and gently removes the pesky stuff hiding in between your teeth. The modern and vibrant BPA-free, crinkle-free tubes and sleek, portable floss will be a welcomed addition to your bathroom shelf. The pastes and floss will put some magic in your mouth, take your taste buds to new heights, and reinvigorate your oral care regimen.
The new activated charcoal range will be exclusively available at all Target stores nationwide and online at Target.com. The new collection is gluten free, vegan, and free of dyes, artificial sweeteners/flavors, parabens, SLS, microbeads, and triclosan.