Coming as a natural progression of Hostess’s hugely successful Donettes brand – which is America’s No. 1 donut, according to independent national sales data – Jumbo Donettes feature a new packaging format designed to maintain fresh portability. Six individually wrapped donuts are packaged in a resealable tub for an extra layer of freshness and easy storage.
Jumbo Donettes also feature a range of clever, eye-catching phrases designed to lighten snacking occasions and entertain consumers as they begin their day. Each one of the individual Jumbo Donettes are fresh sealed and wrapped to-go with fun, pop culture-infused quotes such as “This one’s mine. (Sorry, not sorry.)”, “Donuts: made round, so you can start anywhere.”, and “If loving donuts is wrong. I don’t want to be right.”
“Hostess is bringing freshness – both literally and figuratively – to the packaged donut category with its innovative design for Jumbo Donettes,” said Becky Logan, Hostess brands’ brand director for Breakfast. “Whether they’re enjoyed for a snack, dessert, or breakfast, consumers will benefit from the modern packaging that appeals to all senses, including one’s sense of humor.”