WAUKESHA, Wis. – Hamacher Resource Group, Inc. (HRG) is proud to celebrate its fortieth year in the retail industry in 2020. Led by president and majority owner, Dawn Vogelsang, since 2001, the company of over 50 associates is a trusted resource partner to a variety of stakeholders across the retail supply chain.

The company originated in 1980 as D.P. Hamacher & Associates after pharmacist David P. Hamacher recognized that independent pharmacies could be optimizing profitability in their front-of-store by improving the productivity of inventory, space, and people. The company is still a strong supporter of independent pharmacies and continues to provide tools to help them maximize sales in their front-end and more recently, a service to assist in achieving compliance with prescription drug track and trace laws. In addition, HRG provides services for the retail industry that includes assortment planning and placement, retail execution strategy, fixture coordination, item database management, brand marketing, and analytics.

“Despite these turbulent times, we want to commemorate our associates and our accomplishments. We have evolved to meet the changing needs of the retail industry and have expanded beyond serving independent pharmacies to bring our talents and expertise to various segments of retail,” said Vogelsang. “It’s a particularly noteworthy accomplishment to reach forty years in an industry that has experienced such radical change during that timeframe.”

“Now our industry is facing a new, unprecedented challenge as many retailers fight to stay open in one of the most uncertain periods we’ve faced in the last decade,” Vogelsang continued. “We often find ourselves as an extension of our clients’ internal marketing, category management, or fixture support teams, and we’re here now more than ever to support them through this tumultuous time.”