CHICAGO — IRI and 1010data are working together to focus on democratizing data-driven analytics across organizations in the CPG ecosystem, leveraging both companies’ data, technology, relationships and expertise. As part of the partnership, IRI and 1010data will be investing in a joint program office that will develop innovative new products and solutions that enhance CPG retailers’ and manufacturers’ abilities to use data to drive growth.

The partnership will prioritize developing solutions that better enable CPG manufacturers and retailers to enhance their collaboration, optimize their in-store and omnichannel performance, create more flexible supply chains and design more efficient sales strategies. IRI and 1010data will harness their industry-leading platforms’ combined power, unparalleled CPG shopper data assets, media solutions, groundbreaking artificial intelligence and machine learning technologies, and robust collaboration tools, big-data harmonization capabilities and embedded relationships with some of the biggest retailers in the United States.

“We are thrilled to join forces with a best-of-breed company like 1010data and look forward to working together to more seamlessly embed data-driven analytics within CPG organizations and enable easier access to insights that drive growth,” said Andrew Appel, president and chief executive officer, IRI. “1010data’s capabilities and long history of enabling internal and external data collaboration are a terrific complement to IRI’s data and technology and will help our clients more effectively compete in the evolving CPG landscape.”

“Disruption from the COVID-19 crisis has led CPG manufacturers and retailers to lean more heavily than ever on real-time, reliable data and insights to optimize their strategies, so the combined skillsets of 1010data and IRI have never been more relevant or critical to our clients’ success,” said Inna Kuznetsova, CEO of 1010data. “We look forward to leveraging IRI’s robust data assets and media solutions to better serve our mutual clients, and we’re excited to partner with them to jointly create innovative solutions that meet our clients’ growth objectives.”