Lupin 2023

Jif partners with Neil Patrick Harris for Power Ups launch

Print Friendly, PDF & Email

ORRVILLE, Ohio  — To celebrate the roll out of new Jif Power Ups peanut butter snacks, the brand is teaming with multi-talented award-winning actor and father of two, Neil Patrick Harris, to shed a humorous light on trending parenting challenges and introduce the ultimate win-win solution that is equal parts delicious and wholesome.

Neil Patrick Harris

“Parenting is a hilarious adventure full of plenty of struggles, especially when it comes to snack-time,” said Harris. “As the father of 7-year-old-twins, I get it. Jif peanut butter is a snack time staple in the Burtka-Harris house, and now so are Jif Power Ups – a win/win solution with a taste my kids love and the nutritional value we feel good about.”

Best known for his comedic roles, Neil Patrick Harris will bring Broadway-worthy parent-kid struggle moments to life both online and on-stage, including hosting a live-streamed comedy show, The Parenting Struggle is Real…FUNNY!, reenacting real-life, user-submitted parenting stories with the help of other comedian parents. The comedy show divulges the ultimate snack-time struggle solution: Jif Power Ups – equal parts delicious and wholesome.

Visit for more information, and watch Neil Patrick Harris’ improv show via live stream today, June 26, 2018 at 6:30 p.m. ET at

“We created Jif Power Upsto provide a wholesome snack choice that parents and kids can agree on for its flavor and ingredients – a delicious snack while at home and on-the-go,” said Tina Floyd, senior vice president and general manager, consumer foods at The J.M. Smucker Company.

Available in two varieties, Chewy Bars and Creamy Clusters, Jif Power Ups are made with peanuts as the first ingredient and no high fructose corn syrup and contain 6 grams of protein (5% DV) per serving. The individually wrapped bars and clusters make it easy to take on-the-go, fueling family fun and a taste kids love.


Comments are closed.