The company said Tuesday that it will begin rolling out a range of its products this month at nearly 2,000 CVS drug stores, with the line eventually slated to be available at 3,000 to 4,000 CVS locations.
According to Jouviance, the launch will highlight 14 products from the skin care line and is part of CVS’ efforts to enhance the overall customer experience and marketing of health and beauty products in its stores. Jouviance said it will receive strong in-store visibility with eye-catching end-cap displays in the brand’s colors.
Jouviance line of dermo-cosmetics and makeup for sensitive skin comprises 22 SKUs, primarily anti-aging and cleansing products, with prices ranging from $24 to $94. The brand’s bestseller and flagship product is the Jouviance 3-in-1 Anti-Age Cream, which will also debut in the U.S. market with the rollout at CVS.
“We are extremely proud of this launch. Jouviance was handpicked following a very rigorous selection process among more than 100 international brands, recognizing the brand’s innovation and differentiation as well as the efficacy and outstanding quality of all products,” stated Francis Maheu, co-founder and chief executive officer of nutricosmetics and cosmeceuticals developer Functionalab Group, of which Jouviance is part. “The launch is an unprecedented opportunity to access a colossal market and aligns with Jouviance’s momentum in Canada and around the world one of the largest and most innovative pharmacy networks in the world as they launch their new Elevated Beauty concept.”
Jouviance added that the CVS launch will enable the beauty care brand to double its distribution to approximately 4,000 outlets and expande its international presence, following a 2014 launch in South Korea.