BATTLE CREEK, Mich. — Kellogg is bringing your favorite cereal buddies — Tony the Tiger, Toucan Sam, Snap, Crackle and Pop, Mini and Apple and Cinnamon — directly to your cereal bowl. The company is introducing Kellogg’s Bowl Buddies, which are cereal pals transformed to hang on the edge of a cereal bowl.

Starting in September, cereal fans can hunt and collect all five Kellogg’s Bowl Buddies via specially marked Kellogg’s Frosted Flakes, Kellogg’s Froot Loops, Kellogg’s Rice Krispies and Kellogg’s Apple Jacks boxes. Each box includes one surprise character inside — you never know which Kellogg’s Bowl Buddy you’ll find.

“For generations, Kellogg has brought families together at the breakfast table, with Tony the Tiger, Toucan Sam and pals being an integral part of family memories made over breakfast,” said Laura Newman, senior marketing director of Kellogg All Family Cereal. “Now the beloved cereal gang can truly be a part of the breakfast hangout with cereal fans of all ages.”

Find Kellogg’s Bowl Buddies in September in specially marked cereal boxes at retailers nationwide, with a suggested retail price of $3.99–$5.69 for a 14.7-24-ounce box. For more information, visit Kelloggs.com and follow Kellogg on Facebook, Instagram and Twitter. Collect them all before they’re gone.