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Kellogg’s debuts Cinnabon Bakery-inspired Jumbo Snax

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BATTLE CREEK, Mich. —  Kellogg Co. has introduced its Cinnabon Bakery Inspired Jumbo Snax, featuring cinnamon-sugar swirl-shape pieces designed to evoke the experience of eating a cinnamon roll.

The new flavor hits cereal aisles nationwide in April alongside new Kellogg’s SMORZ Jumbo Snax. The newly returned Kellogg’s SMORZ Cereal, now turned cereal for snacking, features toasted graham square pieces dusted with marshmallow and chocolate flavors, to replicate eating a toasted s’more.

“Kellogg’s Cinnabon Bakery Inspired Cereal and SMORZ Cereal have incredibly devoted fan bases, and we’ve received numerous social media requests to bring back the cereals,” said Erin Storm, senior marketing director of Kellogg All Family Cereal. “The new Kellogg’s Jumbo Snax additions give fans what they desire — another way to satisfy their cereal cravings, anytime, anywhere, with two new melt-in-your-mouth flavors.”

The two new flavors join the Kellogg’s Jumbo Snax lineup — Kellogg’s Froot Loops, Apple Jacks, Corn Pops and Kellogg’s Frosted Flakes-inspired Tiger Paws.

Kellogg’s Cinnabon Bakery Inspired and SMORZ Jumbo Snax will be available at retailers next month with a suggested retail price of $5.49 for a 12-pouch multipack with 0.42-ounce single-serve bags.


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