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Kleenex rolls out new tissues for ‘modern day life’

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DALLAS — Kleenex has expanded its tissue lineup with Kleenex Ultra Soft Go-Anywhere and Kleenex Multicare, designed for today’s busy, multitasking consumers.

Kleenex Ultra Soft Go-Anywhere_pack

Kleenex Ultra Soft Go-Anywhere

The Kimberly-Clark brand said the new products began hitting retail stores this month. Kleenex Ultra Soft Go-Anywhere Pack tissue comes in a slim format, available in four designs, a snap strap and a sealable lid that dispenses easily.

The protected packaging makes tissue more mobile, accessible and convenient, according to the company.

Kleenex noted that, compared with traditional On-the-Go packs, the new Ultra-Soft Go-Anywhere tissue has three times more tissue, including 30 tissues per pack.

Meanwhile, Kleenex Multicare tissue is 75% larger and 50% stronger than Kleenex Trusted Care tissue, to help each tissue deliver more.

Available in four package designs, Kleenex Multicare is designed to stand up to multiple occasions of sneezes to snacking to small spills, the company said.

Kleenex Multicare

Kleenex Multicare

“We’re committed to building upon our legacy of innovation and providing products that help people take care of themselves every day,” stated Rusty Zaspel, senior brand manager for Kleenex Brand Facial Tissue. “As we listened to consumer feedback and considered their busy lives, we recognized a need for convenience on-the-go while keeping tissues protected, and also providing a larger tissue that can serve more purposes.”

Kleenex Ultra Soft Go-Anywhere carries a suggested retail price of $2.19 for a single pack, while Kleenex Multicare tissue retails at $7.29 for a four-pack bundle.


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