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LeBron and Arnold team with The Vitamin Shoppe

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EL SEGUNDO, Calif.Ladder, the sports nutrition company founded by LeBron James and Arnold Schwarzenegger, announced Wednesay that its products are available for the first time in retail stores, via an exclusive partnership with The Vitamin Shoppe. Ladder products are now on shelves at over 690 locations of The Vitamin Shoppe and on www.vitaminshoppe.com, as well as the company’s Super Supplements stores, across the country. Previously, Ladder products were available only online.

LeBron James

“We created Ladder to address a need for clean, safe, effective products that we could trust, and that would help maximize our peak performance. To see how it’s grown into a community of athletes of every level, all striving to reach their goals, is pretty special,” said LeBron James. “I’m excited that this partnership with The Vitamin Shoppe will make Ladder even more accessible as we continue to innovate the product and expand the Ladder community.”

All Ladder sports supplements are NSF Certified for Sport and formulated to meet the highest standards of quality, performance, and taste. NSF Certified for Sport is an independent third-party certification program that helps athletes, dietitians, coaches and consumers make safer decisions when choosing supplements.

The Products

All of Ladder’s products are designed and formulated to help customers get to the next level of performance for training and exercise. Ladder products available at The Vitamin Shoppe and Super Supplements include:

• Ladder Pre-Workout (Strawberry Lemonade and Tropical Fruit flavors) – Ladder’s formula helps fight fatigue and improve focus so you can go harder for longer. Unlock your potential with an extra surge of energy.

• Ladder Whey Protein (Chocolate and Vanilla flavors) – Ladder’s Whey Protein uses 100% whey protein isolate, the gold standard for delivering amino acids to muscles quickly, and tart cherry helps reduce post-workout muscle soreness.

• Ladder Plant Protein (Chocolate and Vanilla flavors) – Ladder’s Plant Protein and vegan amino acid blend helps your muscles repair and recover faster, while tart cherry helps reduce post-workout muscle soreness. Feel great for your next workout — and your day.

• Ladder Hydration (Mixed Berry flavor) – Help your body stay fueled and fight fatigue. With the Refuel Ratio™, Ladder’s Hydration helps support optimal hydration and absorption of important electrolytes.

Sharon Leite, CEO of The Vitamin Shoppe, commented: “As the leading destination for lifelong wellness solutions, The Vitamin Shoppe is committed to bringing the most innovative products to our customers. We are thrilled to be the exclusive retail partner to launch Ladder sports nutrition products nationwide, backed by the expertise of two ultimate icons of sports and fitness, LeBron James and Arnold Schwarzenegger. Ladder’s formulas are trusted by elite athletes and are now accessible in our stores to anyone looking for the highest levels of quality, performance and taste in their sports nutrition supplements.”

History of Ladder

During Game 1 of the 2014 NBA Finals, LeBron James experienced muscle cramps in one of the biggest moments of his career. Dedicated to never having his body fail him again, LeBron partnered with his long-time trainer Mike Mancias to retool his nutrition and fitness regimen with a focus on supplements to fit his performance needs. After finding a lack of products that were both clean and effective, they decided to make their own.

To formulate a line of clean performance products with the highest quality and safety standards, they assembled a team of science and nutrition experts. LeBron also consulted with long-time friend, Arnold Schwarzenegger. Arnold championed the need for a certified, trusted line of premium supplements that could not only be used by elite athletes, but also be available to the public. The team spent the next four years developing their foundational supplements, focusing on taste, performance, and quality.


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