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Leading U.K. hair fiber brand forges partnership with H-E-B

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SAN ANTONIO — Nanogen, the U.K.’s No. 1 hair thickening brand, announces their partnership with H-E-B to bring their revolutionary Thickening Hair Fibres and select top-selling SKUs to select locations in Texas. Starting in January 2019, H-E-B customers will have direct access to the brand’s thinning hair solutions.

“We know the US consumer is looking for solutions to thinning hair,” says Piia Toikka, general manager at Nanogen. “We partnered with H-E-B to bring our best-selling products to their Texas market.  H-E-B knows what their customers in the region want and need to help add volume and thickness.”

The hero product range from Nanogen, offers instant camouflage for thinning hair. The Thickening Hair Fibres are made from high quality, 100% natural keratin; a fibrous protein found in hair strands. A patented Kinetic strip generates electrostatic charge in the keratin fibers allowing for 400% better binding of the keratin to the hair fibers than leading competitors.

Nanogen offers an array of hair care and styling products guaranteed to help men and women achieve thicker, healthier hair by using the best active ingredients around. With an innovative blend of ingredients developed by the brand’s in-house biochemists, Nanogen is proven to deliver shinier, more voluminous and thicker hair from the very first use. Thicker and healthier hair growth over time is attributed to Nanogen’s proprietary Hair Growth Factor complex, which is found throughout the treatment range. Currently sold in over 30 countries, Nanogen continues to see year-over-year growth in all markets.  Among a crowd of hair products claiming to thicken locks, Nanogen — a pioneer in the healthy hair revolution – stands out.

All Nanogen products are free of parabens and SLS and formaldehyde donors for optimal scalp health.


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