ATLANTA — Liberator Inc., a manufacturer and marketer of sexual enhancement products, is expanding its brand presence through a partnership with sexual devices maker Tenga Japan.

Plans call for Liberator to carry Tenga’s line of male sexual enhancement devices, including such items as the Tenga cup, Tenga Egg and Tenga Flip-Hole male masturbators.

"We are extremely excited to be working with Tenga to help them reach the next level of success here in the U.S.," Michael Kane, chief sales officer at Liberator, said in a statement. "By utilizing our marketing power and channel distribution as well as mainstream advertising venues, we are confident that Tenga USA will enjoy a great deal of success not only in traditional adult stores but through retailers and wholesalers never before open to adult toys."

According to Koichi Matsumoto, president and creator of Tenga, the Tenga line of male masturbators is the top-selling male sex toy in Japan. "We would like to increase our North American market share, and we are confident that Liberator is the best organization to help us achieve our goals," Matsumoto stated.

Liberator said the Tenga male sexual enhancement devices are innovative in their function and product design, shaped and sized in such a way that they "look and feel like any other toiletry a man would normally carry or use while at home or on the road without worry of embarrassment."

The Tenga cup, which carries a suggested retail price of $9.99, is a prelubricated device that provides pleasure through a small, compact delivery system that’s also extremely durable because its elastomeric material won’t degrade or damage easily, the company said, adding that the product is 100% safe and hypoallergenic and contains no phthalates or bisphenol-A (BPA).

Priced at $5.99, the Tenga Eggs are "completely discreet and portable," according to Tenga. The devices are compact, small and ultra-lightweight. "In fact, you can put one in your pocket and no one will ever notice. You can also easily place the masturbators in your suitcase without worry," the company states.

And the reusable Tenga Flip-Hole, priced at $79, incorporates a high-tech design and a uniquely sculptured silicone insert for a sensual sensation "never-ever experienced in a masturbator before," the company said.

Atlanta-based Liberator offers a wide array of sex furniture, sex toys and other sexual enhancement products. Some of its products are sold on Walgreens.com, CVS.com and Drugstore.com.