PRINCETON JUNCTION, N.J. — Market Performance Group (MPG) has formed a strategic partnership with OneStone Solutions Group (OneStone), a Bentonville-based provider of eCommerce management solutions.

MPG said Monday that the partnership will enable it to add best-in-class eCommerce capabilities to its current suite of go-to-market, category and brand leadership, and sales services capabilities. OneStone provides leading tools and services that accelerate the digital path-to-purchase.

“Digital has fundamentally changed the nature of growth, and an integrated digital strategy — combined with Brick & Mortar strategy and how they work together — is a strategic imperative,” stated George Cleary, MPG managing partner responsible for the MPG Sales Strategy & Services vertical in which Walmart and Walmart.com services fall.  “We are working with our clients to rethink their business models, organizational structures and capabilities, and approaches to category management, marketing, and supply chain,” Cleary explained.

“The partnership between MPG and OneStone will combine the unique expertise and deep industry knowledge and quality of the MPG team with the cutting-edge eCommerce expertise of OneStone to deliver strong end-to-end Walmart.com e-commerce solutions for our clients.”

OneStone is led by chief executive officer and founder Bill Waitsman.

“We have long admired MPG’s ability to serve manufacturers with excellence across the retail landscape and are honored to bring our best-in-class eCommerce services to their clients,” notes Waitsman. “We’re already seeing tremendous results.”

MPG provides strategic consulting and sales services to consumer packaged goods manufacturers and retailers, with its clients ranging from large, multinational companies to small, entrepreneurial start-ups