HACKETTSTOWN, N.J. — Mars Inc. is making packs of M&M’S Caramel all-access passes for various entertainment events this summer.
Grammy-nominated singer-songwriter Julia Michaels will kick off the exclusive events by performing an M&M’S Spotlight concert at the Southside Music Hall in Dallas on July 25. Fans can stay tuned to M&M’S social channels for details on how to attend the free concert, score a rare opportunity to meet the artist and nab VIP tickets — all by simply bringing along any size pack of M&M’S Caramel.
The experiences will continue throughout the summer, with chances to interact one-on-one with MLB and NASCAR stars. Updates will be on M&M’S Facebook, Twitter and Instagram pages.
“Since the day M&M’S Caramel hit shelves, we’ve experienced consistent consumer demand and ongoing enthusiasm for the iconic flavor paired with our beloved candy shell,” said senior brand director Allison Miazga-Bedrick. “We are proud to have unlocked this unique taste experience, so it’s only fitting we mark the one-year milestone by unlocking additional spontaneous fun for our fans through engaging entertainment events only M&M’S can create. If you haven’t tried M&M’S Caramel yet, there’s no better time.”
A recently launched campaign uses humor as a way to capture the appeal of r M&M’S Caramel through quirky videos created by BBDO New York: https://bit.ly/2L6D0fb. Throughout the series, a hidden camera captures an improv actor posing as an M&M’S representative, intercepting real shoppers in an effort to keep the popular flavor variety on shelves. This comedic campaign conveys the simple message that people enjoy M&M’S Caramel, so if one hasn’t tried them yet (or even if one has), he or she should go out and get them. The campaign is also supported by a 10-week mobile tour, as well as print and digital.
M&M’S Caramel chocolate candies feature a smooth caramel center covered in M&M’S milk chocolate and coated in a colorful candy shell. Chocolate and caramel fans alike can find M&M’S Caramel at retailers nationwide in sharing size (2.83 oz.), sharing size stand up pouch (9.6 oz.) and singles (1.41 oz.).