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McKesson ideaShare spotlights community Rx

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Health Mart expands its menu of tools for pharmacies

NEW ORLEANS — McKesson Corp. has kicked off ideaShare 2017, its annual forum for community pharmacists nationwide to help sharpen their health care capabilities and growth their businesses.

Running through Sat. July 15, the McKesson ideaShare 2017 gives pharmacy industry attendees access to industry thought leaders, pharmacy programs and solutions, continuing education courses, and networking events. All share a common focus: providing pharmacy owners with the tools and expertise to improve their clinical, operational and financial performance.

“McKesson ideaShare is designed to help independent pharmacies evolve to meet industry challenges, improve their business performance and provide quality care for their patients. McKesson and Health Mart are pleased to drive innovation through continued investment in the business-building tools, clinical solutions, and technology being highlighted here,” Mark Walchirk, president of McKesson U.S. Pharmaceutical, said in a statement. “We encourage every independent pharmacist to maximize their time at McKesson ideaShare by putting these tangible ideas into action for immediate impact on their pharmacy.”

A centerpiece of ideaShare is the Health Mart Annual Meeting for McKesson’s 4,800-store-plus independent pharmacy franchise network.

“To remain competitive, independent pharmacies must run better businesses, which means they have to manage cash flow, improve efficiencies, expand margins, and attract more patients,” stated Steve Courtman, president of Health Mart. “We have invested heavily to help guide Health Mart members with education, tools and the implementation support they need to improve their pharmacy’s clinical and business performance. This week, we’re introducing significant enhancements to the myHealthMart platform and a number of new tools designed to help drive improvements in performance and store profitability.”

Health Mart’s growing national footprint enabled it to land the national contract for McKesson’s Employee Flu Vaccination Program, which includes over 100 on-site clinics at McKesson offices and distribution centers. Participating Health Mart locations also will provide flu vaccines to McKesson employees and dependents across the country. This partnership gives Health Mart pharmacies to build long-term patient relationships with McKesson employees and dependents, McKesson said.

Since the launch of myHealthMart, more than 80% of Health Mart stores are using the platform to manage their business, McKesson reported. To date, 4,000 registered stores and over 7,000 individual users are using myHealthMart to improve their clinical and business performance and profitability.

Key updates to myHealthMart include an iOS Mobile App, which allows users to customize key performance metrics, view store performance and set goals for each measure. Users can also manage inbound patient online refills and send “Rx-Ready” notifications direct to patients.

Other new myHealthMart functionality includes a DIR Estimator, which enables users to identify, track and plan when direct and indirect remuneration (DIR) fee amounts are being withheld to prepare for collection “clawbacks,” and License Expiration Alerts. Another new tool kets users optimize purchasing by reviewing customized promotions and discounts specific to each pharmacy, including generics, and flu vaccine pre-orders. Multi-Store Performance Scorecards provide a comprehensive multi-store view that gauges performance against benchmarks, totals and averages.

Also, the new Results Optimizer tool, embedded in myHealthMart, will recommend resources and tools pharmacies can use to make practical changes to their business.

“The Results Optimizer differentiates Health Mart by providing access to the right tools at the right time for our stores. The tool is designed to help customers develop a step-by-step growth plan, recommending action modules and support they need to maximize profits,” according to Crystal Lennartz, Health Mart’s chief pharmacist. “We will be launching the first module on DIR fees here at McKesson ideaShare, with more modules to follow over the coming months.”

McKesson noted that Health Mart continues to help pharmacies implement and maximize Med Sync. The service enables pharmacies to sharpen efficiency and boost capacity without adding staff. With the ability to proactively manage their workflow, pharmacists get more time to focus on factors behind patient nonadherence and address it with medication therapy management (MTM) and other services, generating additional revenue and improve patient health outcomes.

Building on its physician-signed Collaborative Practice Agreement (CPA) program to cover immunizations, Health Mart has expanded to include customizable CPA templates that allow additional service delivery in the pharmacy and/or in local provider offices, as well as facilitating payment terms for collaborative drug therapy management services. Pharmacist CPA services templates are now available for all 50 states through myHealthMart, which pharmacies can customize and work with local providers to sign.

Health Mart, too, is showcasing new capabilities for the Physician Outreach Program, with new data in the online tool. New drug category information will enable pharmacies to see the top drug categories prescribed by local health providers, improving their ability to target doctors based on the type of patients they see and the drugs they prescribe, according to McKesson. New data also will allow pharmacies to better identify other facilities the physician may be associated with and includes script data for veterinarians, podiatrists and dentists. The new capabilities are slated to be available this fall.

Also at ideaShare, Health Mart is launching new digital marketing solutions, including a Digital Listings and Reputation Management program, to help Health Mart pharmacies bolster their online presence. Health Mart is offering free consultations with a digital expert from the Marketing Hub to review a pharmacy’s online presence. McKesson said the objective is to help improve a pharmacy’s website, social media and ability to be found online.


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