WOBURN, Mass. — PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named MedAdvisor Solutions THRiVTM platform as the Persistence/Adherence Trailblazer Awards 2023 Silver winner.

THRiV, MedAdvisor Solutions intelligent patient platform, is supported by the data of over 218 million patients. Its machine learning links patients’ medications, care support, and prescribing activities to design individualized interventions and improve medication adherence. Proprietary models create individual therapeutic risk scoring of medication complexity, predicted behaviors, socioeconomic factors, and more. The resulting programs are delivered through the patient’s preferred pharmacy and tailored to support the patient’s unique medication journey and individualized preferences. By creating an omni-channel patient-centric experience, MedAdvisor Solutions supports patients with a holistic approach to empower better health through medication education, use instructions, patient support resources and opportunities for financial assistance. Overall, THRiV delivers an increased lift of up to 5 times more than traditional medication adherence programs.

“We are thrilled with this award. It culminates the hard work by our team to bring innovation and smart digital design to the forefront of patient medication engagement and demonstrates the success of providing individualized and empathetic patient experiences to drive improved patient outcomes,” says Jim Rotsart, President – US, MedAdvisor Solutions.

Since 2009, the PM360 Trailblazer Awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. Initiatives are selected in 18

distinct categories. Both Silver and Gold winners were selected in each category for their ability to stand out in the complex, ever-changing healthcare environment, and were judged on content, format, success in reaching the targeted audience, and overall quality.

“At the start of the award submission process we challenged potential candidates to show us how they imagined a better way to communicate and engage with HCPs, patients, caregivers, payers, and any other healthcare stakeholders over the past year,” says Anna Stashower, CEO and Publisher of PM360. “The 36 winners within our Initiative categories truly surpassed our highest expectations and demonstrated how empathy, innovation, and a little imagination can result in powerful and difference-making campaigns and programs.”

In total, 73 winners were named across eight overall categories: Companies of the Year, CEOs of the Year, Products of the Year, Marketer of the Year, Marketing Team of the Year, Lifetime Achievement, Brand Champions, and Initiatives. The winners were honored during a gala on October 3, 2023 held at Gotham Hall in New York City. The winners will be featured in the November issue of PM360 and on www.pm360online.com.