Centrum 7/6  banner

Minute Maid adds twist with new flavors

Print Friendly, PDF & Email

HOUSTON — Minute Maid said it’s “spicing up the juice aisle” with a trio of new drink flavors.

Minute Maid new flavorsThe Coca-Cola Co. beverage brand this week introduced Lemonade with Mint, Spicy Watermelon Lemonade, and Peach with Ginger Juice Drink.

The new Minute Maid flavors come in a 59 fl. oz serving size and feature PlantBottle packaging, the first fully recyclable plastic bottle made from up to 30% plant-based material.

Minute Maid said the new are available now in the chilled juice sections of food retailers nationwide. The launch is being supported with print and digital advertising, social media, coupons and in-store point-of-sale.

“We are excited to launch new flavors that will provide fans an exotic taste experience,” stated Shannon Richmond, brand director for Minute Maid. “Consumers are seeking out new and unexpected flavor combinations, and now these unique, new flavors are available from a brand they trust.”


ECRM_06-01-22


Comments are closed.

PP_1170x120_10-25-21