DEERFIELD, Ill. — Dana Anderson has been promoted to senior vice president and chief marketing officer at Mondelez International.

Dana Anderson

The food company said Thursday that Anderson, who previously was senior vice president of marketing communication and strategy, will oversee its global portfolio of advertising, media and marketing partners, as well as the teams responsible for agency relations, brand equity, brand strategy, marketing capabilities, media and digital for the company’s global and regional power brands.

A 25-year advertising veteran, Anderson was named to her former position when Mondelez was created in 2012, having held the same role when she joined Kraft Foods in 2009. Before that, she served as president and chief executive officer at DDB Chicago. She started her career at Young & Rubicam and then moved to J. Walter Thompson. Anderson also was president and CEO of Foote, Cone & Belding in Chicago until leaving there to join DDB in 2004.

Mondelez said that on Nov. 13, the Advertising Club of New York plans to honor Anderson as its "Advertising Person of the Year." In 2012, she was named as one of the "100 Most Influential Women in Advertising" by Advertising Age, and she was the winner of the Ad Women of New York’s "Changing the Game" award.

"Dana is the ideal leader to be our new chief marketing officer. As our work for brands like Oreo, belVita and Cadbury demonstrates, she is constantly pushing the boundaries to create breakthrough marketing and engage with consumers in new ways," stated Mark Clouse, chief growth officer at Mondelez. "Her deep consumer understanding and strategic approach will be invaluable as we further focus on delivering fearless and innovative marketing programs that span multiple marketing and media channels and cutting-edge technologies."

With revenue of $35 billion, Mondelez International serves 165 countries with its lineup of biscuit, chocolate, gum, candy, coffee and powdered beverage products, including billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum; Jacobs coffee and Tang powdered beverages.