ARLINGTON, Va.— NACDS has released a new television ad targeting the fight against COVID-19 called “Rise.” The ad will debut in the Washington, D.C. market on Friday, on CNN’s Anderson Cooper 360, Cuomo Prime Time and CNN Tonight, and on Fox News Channel’s Tucker Carlson Tonight and Hannity. It also will air in the Washington, D.C. market on Sunday political shows. Additional advertising plans in markets across the nation are in the works.
“As we rise to the challenge of COVID-19 together, we hope that this ad captures the spirit of your team, your company, your customers, your community, and our nation. We hope it also serves as a reminder to the public, and to all in public service, of what pharmacy accomplishes for the American people, when pharmacy is fully empowered,” said the organization in a statement.
“With the continued and rapid escalation of needs in this public health crisis, NACDS chain members are working hard and heroically. Pharmacists can help meet the needs of those affected by COVID-19, and those with other illnesses who face an overwhelmed healthcare delivery system. Team members throughout the store are defining resolve, professionalism and courage.
NACDS associate members are supplying critical products and services to meet the needs of our mutual customers and patients. As is the case in “normal” times, NACDS is hearing examples of partnership between retailers and suppliers that are helping to confront this public health emergency with efficiency, creativity and common purpose.
For NACDS’ part, we established clear goals at the outset: advancing the health of the public, of members’ teams and of the NACDS staff; living up to pharmacy’s reputation for professionalism, trust and accessibility; delivering value to NACDS members; and continuing to advance the overall NACDS mission. One aspect of this is to urge immediate action by all levels of government to remove needless burdens so pharmacy can be fully ready to help meet the exponentially increasing demands of this crisis,” the organization added.