BOHEMIA, N.Y. – Piping Rock Health Product announced that its brand, Nature’s Truth, is the number one vitamin brand in Independent Pharmacy for the third year in a row, according to HRG’s (Hamacher Resource Group, Inc.) proprietary PAC data, 52 weeks ending 12/31/2023.

Nature’s Truth is currently more than three times the size of the next largest competitor within the overall Vitamins & Dietary Supplements category, within this PAC data view. The vitamin leaders were also number one in several subcategories, including: Letter Vitamins, Herbals & Botanicals, Specialty Supplements, and Mineral Supplements.

“Our dedication to innovation and bringing a point of differentiation to our products is why our brand continues to grow, year after year, within the independent class of trade,” said Rich Scoza, VP of Customer Development & Strategic Planning for Nature’s Truth. The vitamin brand proudly services independent pharmacies through its wholesale partners and is known for providing high-quality supplements at an incredible value, along with robust, customized marketing programs.

HRG partners with national and regional pharmaceutical wholesalers to supply category management and visual merchandising services to independent pharmacies across the country. To distinguish the top brands in the vitamin and dietary supplement category, HRG utilizes their proprietary PAC™ data, which combines drug wholesaler withdrawal data, nationwide sales data, and performance analytics, which is a strong indicator of independent drug store sales. Nature’s Truth earned the top spot in Vitamins & Dietary Supplements in 2021, 2022, and now again in 2023.