RONKONKOMA, N.Y.— Nature’s Truth continues to build upon its successful line of gummy vitamins and supplements for the whole family. The family-founded brand will introduce three new great-tasting gummy vitamins for kids this spring.
“Parents more than ever are looking for trustworthy vitamins their kids want to take,” said Kimberly Vigliante, senior vice president of sales and marketing at Nature’s Truth. “Many of us on the Nature’s Truth team are parents, too – we give these vitamins to our own kids because they’re made with the best ingredients and they are kid taste-tested and approved.”
Nature’s Truth will launch its children’s Multivitamin Gummies, Vitamin C Gummies, and Elderberry Gummies this spring to keep up with increasing retailer and consumer demand. Gummies are the fastest growing form of Child Multi Vitamins at +42%.* In the past year, Child Gummy Vitamins have grown at two times the growth rate of the Vitamins Category.
Nature’s Truth has been steadily adding to its selection of delicious gummy vitamins, innovating new gummies for children and adults alike. The company continues to focus on creating gummy vitamins made from the best quality ingredients with superior flavor profiles.
“Our children’s gummies taste amazing – they’re made to please even the pickiest palates,” said Vigliante. “All our gummies for kids and adults are taste-tested again and again to ensure top-quality flavor and texture.”
All three new kids’ gummy formulas are vegetarian, Non-GMO, gluten free, dairy free and artificial flavor free and come in fun, kid-friendly natural flavors, from berry burst to honey lemon. Nature’s Truth continues to invest in its manufacturing and infrastructure to stay agile and keep bringing its best-in-class products to market quickly, to effectively serve their retail partners and consumers.
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