RONKONKOMA, N.Y. — Nature’s Truth LLC has rolled out a new line of farm-fresh dietary supplement powders.
The Piping Rock Health products brand said the five Nature’s Truth powders supply essential nutrients in a easy way that goes beyond the traditional capsule or tablet. To add these supplements to their busy routine, consumers just scoop the powder and mix it into a favorite recipe or daily smoothie.
The new Nature’s Truth powders include such varieties as Ultra Beet Root Performance Powder (6.1 oz.), which contains vitamins C and B12, and Pure Tumeric Powder (7 oz.).
Each powder contains organic ingredients and has no artificial colors, artificial flavors or preservatives. All of the powders also are vegan, non-GMO, gluten-free and dairy-free.
“Consumers have begun to look for alternate ways to consume the key ingredients they love that better fits their on-the-go lifestyle, which is why we’ve created our new powders,” according to Kimberly Vigliante, senior vice president of sales and marketing at Nature’s Truth. “Not only do they contain the trending ingredients consumers are looking for, but they are an easy addition to any routine.”
Nature’s Truth also noted that the new powders, with of their convenient form, offer retailers an incremental sales opportunity in the wellness category, since consumers can add the product to their shopping basket as an easy solution to promote their well-being.
Piping Rock Health Products announced the launch of Nature’s Truth in June 2015 as the company’s vitamin and dietary supplement wholesale brand for the food, drug, mass merchant and warehouse club retail channel.