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Nelsons Bach USA announces strategic partnership with Presence

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NORTH ANDOVER, Mass. – Nelsons Bach USA, Ltd, has announced their partnership with Presence Marketing/Dynamic Presence.  Presence will provide a robust range of services to support and enhance the leadership position of Nelsons brands in the natural channel as well as the businesses strategic growth objectives.

Nelsons, the manufacturer of the Bach Rescue Remedy family of products and the Bach Original Flower Remedies, has seen a significant rise in consumer demand for natural stress, sleep, and emotional wellness products, resulting in double digit year-over-year growth in the US and the majority of the 75 countries in which the company’s products are available.  This growth fueled the need for a strong strategic partner to ensure a smooth and consistent level of service to existing customers, as well as support the company’s ambitious acceleration plans.

The new partnership officially took effect January 1st of this year and focuses on Presence’s strong nationwide coverage, deep retailer relationships, excellent industry knowledge, their impressive data analysis and category expertise.

“Never have naturally inspired products in stress, sleep and emotional wellness been so relevant and in such high demand. The Presence team will quickly become an extension of our Nelsons sales organization, and together we plan to drive continued growth of our brands Bach Rescue and Bach Original Flower Remedies,” said Janet Carter-Smith, executive vice president, Nelsons Bach USA.

Presence is the premier Natural & Organic brokerage in the US. Over the past 25 years, Presence has grown from a small and humble Midwest-based natural and organic food brokerage to a national powerhouse with more than 500 employees, partnering with leading brands to grow sales and partnerships within the natural and conventional grocery channels.

“We are so honored to be partnered again with Nelsons – the world’s leading provider of the highest quality homeopathic remedies.  Our organizations have a long history of success, and we see great growth on the horizon,” commented Karen Farrell, Presence National Director of Brand Management, Nutrition and Body Care.


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