Nestlé Pure Life Purified Water launches Fruity Water for kids

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STAMFORD, Conn. — Nestlé Pure Life Purified Water is making water more fun for parents and their kids with the introduction of Nestlé Pure Life Fruity Water, a new, refreshing flavored water collection. Fruity Water is 100% pure quality water with a touch of natural fruit flavors and electrolytes for taste. Fruity Water is a product parents will love with zero sugar, sweeteners, preservatives or artificial colors. And their kids will love the flavors and packaging designed with them in mind.

Available now, Fruity Water is packaged in the first Tetra Pak carton with a paper straw in the U.S., and sold in packs of eight, twenty-four, and thirty-two. The packaging is vibrantly colored and features sassy fruit characters. The product comes in three kid-friendly flavor varieties – Apple, Watermelon and Tropical Twist – making it an exciting and flavorful hydration option for kids.

“As a mother of four, I know that teaching kids to love drinking water can be a challenge, and many children gravitate towards high calorie, sugar-sweetened beverages,” said Yumi Clevenger-Lee, executive vice president and chief marketing officer of Nestlé Waters North America. “Parents not only want their kids to be healthy, but they also want them to be happy, which is why we’re excited to introduce a new flavored water designed specifically for kids that makes drinking water fun and more enjoyable.”

Teaching kids not only to consume less sugar, but also to drink more water, is critical to fighting obesity, which affects about 13.7 million U.S. children and adolescents aged 2-19, according to the Centers for Disease Control and Prevention. This highlights the importance of water-based, versus sugar-sweetened beverage options for kids. Fruity Water makes water the ideal choice for every on-the-go occasion, from the classroom to field trips, backyard cookouts and family road trips, and helps parents keep their kids  hydrated and happy.

“As part of our commitment to help Americans lead healthier lives, we are always listening to consumers and developing products to meet their needs for health and convenience,” said Clevenger-Lee. “One specific need parents shared with us was for a healthy drink that would fit in kids’ lunchboxes, which is why we are launching Nestlé Pure Life Fruity Water in a Tetra Pak.”

Fruity Water will be promoted through a digital and social media campaign launching this month. The campaign, appearing online and across social channels, aims to reach health-minded parents looking for innovative, convenient and zero-sugar options for their kids.

Fruity Water is available nationwide through e-commerce sites such as Amazon.com and Walmart.com, as well as in retail stores such as Walmart and various supermarkets.


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