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It’s a new identity for Walgreens

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Possibly lost in the fanfare surrounding the formal debut of Walgreens Boots Alliance, and its new home on the Nasdaq stock exchange, is the company’s new logo.

WBA Logo Nasdaq Event_WEB

Jim Skinner, executive chairman of WBA (the new stock symbol, by the way), told CNBC in the wake of the Nasdaq launch event in Manhattan that the company’s globe-shape logo “represents our ability to connect customers around the world to products and services that enhance their health and well-being.”

The international focus, of course, is the cruxof the Walgreens-Alliance Boots union. WBA calls itself  the “first global pharmacy-led, health and well-being enterprise” and rightly so. The company has a presence in more than 25 countries, including over 12,800 stores in 11 countries.

Along with the new corporate identity, WBA has crafted a new mission statement. On the new corporate website, WalgreensBootsAlliance.com, WBA said its corporate purpose is “to help people across the world lead healthier and happier lives,” and its mission is “to be the first choice for pharmacy, well-being and beauty, caring for people and communities around the world.”

A new era also begins on the leadership side. The completion of the merger brings the departure of Walgreens CEO Greg Wasson, who was at the WBA Nasdaq event, and Alliance Boots executive chairman Stefano Pessina now serves as WBA’s interim CEO as the company searches for a full-time chief executive. Skinner told CNBC the company is “in the middle of the process now,” and it will be a “couple months before we can identify the candidate.”


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