LAKEVILLE, Minn.— Post Consumer Brands is releasing a new, limited-edition Magic Fruity Pebbles cereal in celebration of National Cereal Day on March 7.”

The Pebbles brand is always looking for new ways to spark imagination in kids and kids at heart,” said Amy Brothers, brand manager for Pebbles. “We’re excited to put a magical twist on our classic vibrant colors while staying true to the delicious fruity taste that fans love. Magic Fruity Pebbles cereal takes the eating experience to a whole new level.”

“Inspired by the Flintstone family’s beloved pink dinosaur Dino, this hot pink, crispy rice cereal magically turns milk blue right in front of your eyes, all while providing the same great Fruity Pebbles flavor. The limited-edition Magic Fruity Pebbles are also gluten-free, so all can delight in the magic of this unique, Instagrammable food experience.”

Pebbles cereal is a timeless breakfast classic that families have enjoyed for nearly 50 years. Launched in 1971 after Post secured licensing rights from Hanna-Barbera, Pebbles cereal was the first brand ever created around a TV show character. One of the most revered cartoons of all time, “The Flintstones” aired on prime-time television from 1960 to 1966, and the characters have returned in countless specials and films. The cereal was named for Fred and Wilma Flintstone’s daughter Pebbles.

Magic Fruity Pebbles is available at retailers nationwide beginning mid-February, while supplies last.